In 1998, Carlos Pena founded Peña Design to provide a complete range of visual communication services for non profit, health care and corporate businesses. Over the past decade, Peña Design has developed a range of marketing communications, such as corporate identity, collateral redesign, annual report and Brand design, to support the marketing and communications efforts of its clients. Pena Design became incorporated on January of 2001.

Based in Edgewater, Maryland, Peña Design has provided services in arts, health care, education, financial, legal and sports areas, as well as bilingual communications and consulting for many international organizations in Europe, Central America and the Caribbean.

Mr. Peña holds a degree in design from American University, however, he began his studies in architecture at the Universidad Piloto in Bogota, Colombia. Mr. Peña has been a board member of the Annapolis Fine Arts Foundation, as well as a member of the American Institute of Graphic Arts and the Art Directors Club.